George F. Will is one of the most prominent of America’s Fake Political Moralists. He demonstrates his talent for sermonizing about the Moral Decline of America in his latest column titled:’ Given up your New Year’s resolutions? It’s the American way’, garnished at the outset with an apt quotation from Philip Larkin. Mr. Will takes his starting point from a book by Daniel Akst titled, ‘We Have Met the Enemy: Self-Control in an Age of Excess’. This can be summed up as the rise of the Consumer Culture and the Moral/Ethical disentanglement of the citizenry from itself and its civic obligations: evolving from mass production and the imperatives of Capitalist Markets, which is just mentioned, but not as the engine of the excesses of Consumer Culture. The guided tour of America’s moral decline is unrivalled in its complete superficiality and totally self-serving nature. Mr. Will turns this into an opportunity for one of his moralizing sermons, in the tradition of the Mather’s , Billy Sunday and the once ubiquitous Billy Graham. Mr. Will is most intellectually comfortable pointing his finger in reproach at his fellow citizens: perhaps, a function of his adoption, of a convenient Neo-Burkian personae, that allows him to look down on his fellow sinners, his fellow citizens, as less than he. Mr. Will is adroit at letting Mr. Akst do the talking by use of select and plangent quotation as to the decadent nature of the present day American Values. Americans are fat, lazy and morally and politically lost, even beyond redemption, although Mr. Will offers himself as our guide, our moral and political Captain on troubled seas.