Bluesky is X/Twitter under a New Name: It’s called ‘Branding’ in the Age of The National Security State’s mania to control all Critical Public & Private discourse!

Political Observer.

stephenkmacksd.com/

Nov 22, 2024

Bluesky is a clone of X/Twitter :

https://bsky.social/about/support/community-guidelines


Headline: Who is Jay Graber, the CEO of Bluesky?

Subheadline: A 33-year-old American woman is the discreet CEO of the social media platform that, following the American presidential election, is seen as a promising alternative to the controversies surrounding X.

By Clémentine Goldszal

Published yesterday at 7:00 pm (Paris)

The CEO of a safe haven

Officially launched in February 2023, the microblogging platform Bluesky, with 33-year-old Jay Graber as its CEO, got off to a timid start. Initially limited to a number of selected subscribers, a year later it opened up to the public and today appears as a safe haven for those who are fleeing X. Developed starting in 2019 within Twitter, Bluesky is now a public benefit corporation that has hybrid articles of association making it both a for-profit company as well as having a mission to make a positive impact on society. Unlike its competitors, it is an open-protocol operation, where the technology is accessible to all and is improved as users add to it. In an interview in March with technology news site The Verge, Graber said that the company’s mission is “to build something that’s actually a better social ecosystem for people.”

A woman in a man’s world

Graber is a rarity in the male-dominated world of Silicon Valley. None of the five Gafams (Google, Apple, Facebook, Amazon and Microsoft) has ever been headed by a woman, and 89% of positions of power in the tech sector are held by men. On November 13, The Guardian newspaper announced the closure of its X account and, for the past two weeks, a million new subscribers have been flocking to Bluesky every day, taking the number of subscribers to over 20 million. a far cry from the 400 million daily users claimed by X, which nevertheless, puts Graber and her management team firmly in the spotlight.


Clémentine Goldszal can hardly control her ersatz feminism for the clone of twitter/X!

Political Observer

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About stephenkmacksd

Rootless cosmopolitan,down at heels intellectual;would be writer. 'Polemic is a discourse of conflict, whose effect depends on a delicate balance between the requirements of truth and the enticements of anger, the duty to argue and the zest to inflame. Its rhetoric allows, even enforces, a certain figurative licence. Like epitaphs in Johnson’s adage, it is not under oath.' https://www.lrb.co.uk/v15/n20/perry-anderson/diary
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